PHILOSOPHY

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 The best experiences are the ones that get out of your way. They're the insurance claim that doesn't feel like navigating a maze. The financial dashboard that surfaces exactly what you need, when you need it. The compliance workflow that somehow doesn't make you want to throw your laptop out the window.

In complex, high-stakes domains such as insurance, finance, life sciences, and risk management, this kind of effortless experience is rare. These are systems built over years, serving multiple user types, bound by regulation, and carrying real consequences. But that complexity is exactly where good design matters most.

I've spent 9 years working in these domains—at companies like Stripe, Cognizant, and several startups—finding the leverage points that transform how people work. Sometimes it's a copy change that clarifies a confusing concept. Sometimes it's reimagining an entire workflow. Increasingly, it's knowing when and how to integrate AI and ML in ways that genuinely reduce friction rather than add another layer of complexity.

My approach centers on three things: systems thinking to understand how all the pieces connect, iterative design that identifies high-impact changes at every scale, and strategic use of emerging technology where it actually serves the user. I don't believe in redesigning for the sake of it. I believe in finding the specific interventions that make complex systems feel simple.

The organizations I work best with are established businesses with real constraints—legacy systems, regulatory requirements, diverse user bases. I help you figure out whether you need iterative improvements or a foundational rebuild, and I'll advocate for the right approach even when it's the harder path.